Brian Seitchik is a national political strategist with a background in campaign management and strategy, paid media, earned media, social media development, qualitative and quantitative research, constructing campaign teams and fundraising.
With practical experience across the country, Brian knows the true value of a political consultant is not just making a pretty commercial or telling a client what they want to hear; it is the ability to adjust the tone of the campaign at the right time in order to win.
Brian has written and produced dozens of political spots. He understands the primary objective of paid media is to move voters and drive the agenda. Brian grasps when a campaign requires the soft touch and when it requires the hammer.
As the Communications Director and Spokesperson for several statewide and Congressional efforts, Brian has developed a network of press contacts in multiple states and Washington, DC. He understands the importance of message creativity and discipline.
In a modern campaign, social media and a paid online presence are necessary tools to support and enhance the earned and paid media. Brian believes that the objective of social media changes over time: a shift from buzz building and grassroots development to voter mobilization and persuasion.
With extensive survey research experience, Brian has moderated numerous focus groups for campaigns, political institutions, and corporate clients. Brian understands how to analyze qualitative and quantitative research and exploit the relevant information. Brian has experience writing and synthesizing survey instruments on a wide range of issues.
Building a cohesive and efficient campaign team are the first steps towards success. Brian has assembled campaign teams from the ground up in multiple states including California, Florida, Nevada and Arizona.
Brian has successfully directed fundraising strategies across multiple mediums: Direct Mail, Tele-marketing, Internet and Donor Fundraising. He makes it a priority to give the finance team the tools they need to achieve their goals.
Brian is a native Pennsylvanian, however, ask anyone he’s worked with over the past two decades, and they would likely have no sense of his original roots. The West Coast contingency would say “New York”, the East Coasters say “California,” the Floridians are not sure and those hailing from Ohio would say, “Washington D.C.” Today he permanently calls Arizona home.
Brian has directed competitive political races in Arizona, California, Florida, Nevada, New York and Ohio. In addition, he has formulated polls and run focus groups in Arkansas, Connecticut, Michigan, New Hampshire, New Jersey, Arizona and Virginia.
With an acute understanding of demographic and cultural differences and similarities nationwide, his specialty is bringing a unique and fresh strategy to each race while implementing proven tactics and methodologies.
Between election cycles, he can be found skiing and attending toddler birthday parties with his wife, daughter, and ferocious ten-pound dog, Blue. Brian and Blue believe the arrival of Jim Harbaugh at their beloved Michigan, will soon begin paying dividends in the form of National Championships.
